Guide customers to the best products for their unique beauty needs

The Emma Score    empowers customers with fully-automated, educational beauty recommendations.



Our technology combines cosmetic science and the insights of professional health & beauty experts

The Emma Score uses proprietary algorithms and Artificial Intelligence to predict a product's ability to perform for a customer's specific needs.

1:1 Shopper


Self-Reported Data


Expert Knowledge


Increased Engagement for Retailers & Brands

The Emma Score guides shoppers to health and beauty products 
they will love. Personalized, expert advice for every product.

Engage with each customer to understand their unique needs and preferences

Increase brand loyalty across all channels

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