Precise. Personal.

Help shoppers find the best health & beauty products for their needs

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The Emma Score^TM guides shoppers to health and beauty products they will love
Predictive scores for hair, skin, and wellness products

Personalized Interaction

Shoppers share their traits and product preferences with Emma

Real-time, Data-driven Scores

Instant scores guide shoppers to products that match their specific needs

Clear Conversion Tracking

Conversion tracking reveals the traits of browsers who become buyers

Expert Beauty Care Advice

Shoppers receive advice from experts who understand their needs

An e-commerce listing for a hair gel includes a button that says, 'Check Your Match Score'

Proprietary Technology combines cosmetic science and the insights of professional health & beauty experts

The Emma Score^TM uses proprietary algorithms and Artificial Intelligence to predict a beauty care product's ability to perform for a shopper's specific needs.

Unique Beauty Profiles reveal the specific traits of your best customers

Data collected via the Emma Score^TM plugin offers a unique view of your shoppers that goes beyond typical demographics. Understanding the beauty traits of your best customers enables personalized marketing and product development at scale.

An e-commerce listing for shampoo with a green button that says, '98% Match Score’ and an info icon

Guide customers to health & beauty products they will love with the Emma Score^TM

photograph of four women with various physical features