Celebrate the unique beauty of each individual

The Emma Score    empowers shoppers with personalized, educational recommendations they can trust.



Cosmetic science combined with the insights of professional health & beauty experts

We use proprietary algorithms and Artificial Intelligence to predict a product's ability to perform for a customer's specific needs.

1:1 Shopper


Self-Reported Data


Expert Knowledge


Increased Engagement for Retailers & Brands

The Emma Score guides shoppers to health and beauty products 
they will love. Personalized, expert advice for every product.

Engage with each customer to understand their unique needs and preferences

Increase brand loyalty across all channels

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