Celebrate the unique beauty of each individual

The Emma Score empowers shoppers with personalized, educational recommendations they can trust.

TM

Cosmetic science combined with the insights of professional health & beauty experts

We use proprietary algorithms and Artificial Intelligence to predict a product's ability to perform for a customer's specific needs.

1:1 Shopper

Engagement

Self-Reported Data

Built-In

Expert Knowledge

The Emma Score guides shoppers to health and beauty products
they will love. Personalized, expert advice for every product.

Engage with each customer to understand their unique needs and preferences

Increase brand loyalty across all channels