Help shoppers find the best health & beauty products for their needsLearn More
Predictive scores for hair, skin, and wellness products
Shoppers share their traits and product preferences with Emma
Instant scores guide shoppers to products that match their specific needs
Conversion tracking reveals the traits of browsers who become buyers
Shoppers receive advice from experts who understand their needs
The Emma ScoreTM uses proprietary algorithms and Artificial Intelligence to predict a beauty care product's ability to perform for a shopper's specific needs.
Data collected via the Emma ScoreTM plugin offers a unique view of your shoppers that goes beyond typical demographics. Understanding the beauty traits of your best customers enables personalized marketing and product development at scale.